It is the ultimate test: What would your mother think? Usually that question arises around questionable behavior, like dating a stripper or kicking a puppy. I had a more tangible question. If my mother used the brand-new Android Nexus 7 tablet, would she love it or hate it?
Targeting the Perfect Consumer
Mother un-boxing the Nexus 7
Often when reviewing devices, technology pundits get all wrapped up in the minutiae and nuance. They write long, geeky reviews intended for . . . well, geeks. That can be fine for a certain time and place, but it is important to remember that most people looking to buy smartphones or tablets do not care what kind of CPU the device uses. 153.9 million smartphones shipped in the second quarter of 2012. It is safe to say that the market for smartphone and tablets has well eclipsed the uber-geek subset by now.